Cinema VinesYash Raj Films (YRF), a powerhouse in India’s entertainment industry, has unveiled Raah Records, a new music label designed to nurture and launch original artists beyond the realm of film soundtracks. The initiative, announced today, positions YRF as a key player in the country’s growing independent music scene, offering long‑term support rather than a single‑release focus.
In a statement, Akshaye Widhani, YRF’s CEO, explained that Raah Records is a strategic extension of the company’s music business, built on a legacy of discovering talent and creating platforms for sustained creativity. “We believe great artists need more than distribution; they need belief, time and a long‑term creative partnership,” Widhani said. He highlighted that the label will bring together top‑tier A&R, artist development, marketing and distribution to help musicians build lasting careers.
The label’s first artist, Aman, will debut with the track “Jaadugari,” released on August 5 across all major streaming services. Nakul Sharma, YRF’s Senior General Manager of Music Management, emphasized the incubator model, noting that Raah Records will work with artists from the earliest stages, offering songwriting, production, creative direction, audience growth and strategic partnerships. “Our role is to stand beside them throughout that journey, helping them build lasting careers without losing what makes them unique,” Sharma said.
Raah Records aims to shift the focus from short‑term campaigns to long‑term career building. By investing in emerging talent and providing a dedicated platform, YRF seeks to expand its influence beyond cinema into the broader independent music ecosystem, continuing its five‑decade legacy of shaping India’s musical landscape.
