Cinema VinesActress Tabu has filed a petition with the Delhi High Court to protect her personality and publicity rights against what she alleges is the unauthorized use of her name, image, likeness and other personal attributes. The actress is concerned that her identity is being exploited in the digital arena, especially through AI‑generated content, deepfakes and fake endorsements that could be used for commercial gain without her permission.
The case was heard before a single‑judge bench presided over by Justice Jyoti Singh. While reviewing Tabu’s petition, the judge noted discrepancies in the documents submitted by the actor’s legal team, specifically that the memo of parties did not correctly identify some of the defendants involved. Senior advocate Swathi Sukumar, representing Tabu, was instructed by the court to file a revised memo with the necessary corrections. Following this direction, the court postponed further proceedings and set the next hearing for August 6.
Tabu’s plea seeks legal safeguards to prevent the commercial misuse of her identity online, addressing the growing problem of digital impersonation. She argues that AI‑generated content and other forms of digital manipulation can create misleading representations that harm her reputation and economic interests.
The petition arrives amid a surge of personality‑rights cases in the Delhi High Court, as more public figures confront the challenge of protecting their likeness in an era of rapid AI advancement. Tabu joins a growing list of well‑known personalities—including Gautam Gambhir, Sunil Gavaskar, Sri Sri Ravi Shankar, Arjun Kapoor, Allu Arjun, Nagarjuna, Varun Dhawan, Kajol, Aishwarya Rai Bachchan, Abhishek Bachchan, Jubin Nautiyal, Karan Johar, Raj Shamani, Shashi Tharoor and Naga Chaitanya—who have sought or secured legal protection against unauthorized use of their identities or AI‑generated imitations.
