Cinema VinesIn the latest edition of Kroll’s Celebrity Brand Valuation Report 2025, Bollywood actress Alia Bhatt has risen to become the most valuable female celebrity brand in India, eclipsing both Deepika Padukone and Rashmika Mandanna. The report, which ranks celebrities worldwide by their brand equity, lists Bhatt in sixth place with a valuation of $93.9 million (about ₹892 crore). This places her above her husband, actor Ranbir Kapoor, who sits at tenth with $80 million (₹761 crore), and above Padukone, who is seventh at $89.2 million (₹849.35 crore).
Bhatt’s climb is attributed to a mix of box‑office successes, a growing endorsement portfolio, and her emergence as a businesswoman. Despite recent films such as “Jigra” (2024) and “Alpha” (2026) underperforming—collecting only ₹31.98 crore and ₹58.78 crore in net India box office, respectively—her personal brand has strengthened. The actress boasts over 85 million followers on Instagram, ranking her as the second‑most influential actor globally on the platform, ahead of stars like Dwayne Johnson and Jennifer Lopez.
Rashmika Mandanna, now in twelfth place, has a brand value of $75.2 million (₹715.91 crore), up from fifteenth last year, thanks to her pan‑India film work and collaborations with international labels such as Swarovski. Kareena Kapoor Khan, with $61.8 million (₹588.29 crore), occupies the fifteenth spot, reflecting her long‑standing brand ties with Puma, Uniqlo, and Lux, as well as her own beauty venture Quench Botanics.
Other notable entries include Kiara Advani in seventeenth place with a brand value of $51.9 million (₹493.64 crore). The report underscores how sustained media presence, strategic endorsements, and entrepreneurial ventures can elevate an actor’s brand equity beyond their on‑screen earnings.
