Cinema VinesBalaji Telefilms has launched a new creator‑focused digital arm that will partner with content creators and entertainment personalities to produce original formats and broaden their reach across platforms. The first creator to join the initiative is Akanksha Chamola, who will host a new chat show titled Not Your Sanskari Show on her YouTube channel.
Chamola, who rose to fame through the drama Lock Upp, said the collaboration marks a fresh chapter in her career. “I’ve always believed that there’s so much more to me than what audiences see on screen. Lock Upp gave people a chance to know the real me, and the love I received inspired me to explore new ways of connecting with them,” she explained. She added that working with Balaji Telefilms is about building a long‑term digital identity rather than just creating isolated projects.
In the upcoming chat show, Chamola promises “honest, unfiltered and entertaining conversations” that will showcase a side of her fans have never seen before. The series is slated for release soon on her YouTube channel, marking the first output under the partnership.
Balaji Telefilms’ Group Chief Revenue Officer, Nitin Burman, outlined the company’s vision for the new vertical. He said the creator economy has evolved beyond content creation into brand building, and the firm aims to become a long‑term growth partner for creators. “From content strategy and platform planning to audience development, brand collaborations, monetisation opportunities and IP creation, we’ll offer an end‑to‑end ecosystem that enables creators to scale sustainably,” Burman said.
With Chamola’s involvement, the company hopes to attract more creators and entertainment personalities to produce original digital content across multiple platforms. The partnership underscores Balaji Telefilms’ commitment to nurturing creator-led projects and expanding their digital footprint.
