GIVA removed its Raksha Bandhan ad featuring Kriti Sanon after social‑media criticism. The brand issued an apology, saying it did not intend to offend anyone’s cultural sentiments. The ad, which showed Sanon tying a rakhi while wearing a modern outfit, sparked debate over traditional attire.
Cinema VinesGIVA pulls Kriti Sanon Raksha Bandhan ad; apologises after backlash
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