Jewellery brand GIVA removed a Raksha Bandhan commercial featuring Kriti Sanon after public outrage over her outfit and pet rakhi. Founder Ishendra Agarwal said the decision was driven by incidents that endangered store staff. The brand reaffirmed its commitment to the festival’s spirit while apologising for any offence.
Cinema VinesGIVA pulls Kriti Sanon ad after backlash; safety of staff cited
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